Social media cursing netiquette to be civil. We engage each other with more confidence in a civilised manner. Hence, a technique for positive engagement by refraining from cursing at contacts. Bullying discourages good acts.
The technique for in app interaction is an etiquette standard to create content for various reasons. For one, encourages us not to cyberbully each other with negative content. Students, workers, and mobile users are stakeholders with interest in positive relationships.
So, cursing is cyber bullying in social media. But, the word bitch is not a curse word. Also, middle finger may not be a bad thing. People who do it in social media lose jobs. Cleveland Browns cut Jermaine Whitehead after profanity, for example.