First, we know what we want. However, not exactly what we get. Then, we need think about our buyer journey. Viewing is buying in. So, search expectations for web content consumption. Given, proper netiquette for search engines. So, look for what we expect to find. Then, don’t think there is a perfect page. Find it.
Expectations For Content From Search Engines
Next, data shows algorithm interpretation. Consequently, look for pages with parts of the information needed. Many pages do not satisfy search parameters completely.
In any event, some of the stuff we need. Others have stuff we cannot find anywhere else. As a result, we can reasonably infer consumption of three different types of pages from search engines.
In the first place, we know that it may take several queries to find what we want. After, words are measured in terms of buyer intent. Web writing works backwards from this direction. We are the buyer.
Search Engines Results Pages
Each query has three types of links in a SERP. Web pages match our input better with an idea of a site in mind. Given, we are realistic. Then, look for the perfect pages.
All content is a product on our buyer journey to what we want. At the top, sponsored advertising appears in Search Engine Results Pages (SERP). Also, off to the side. After, organic results can be altered without direct payment to the provider. Then, alternate terms are suggested.
Be reasonable. We might think there is a great blog. However, might have to sign up for a mailing list to get a free ebook. Next, pay walls alter results after the fact.
Look for what is expected because data unrelated to the search is usually on a page. Remember, getting terms correct for meaning leads to a costly SERP.
Understand, we are on a journey for information. Hence, we must analyze our process for better results. And so, think about it. Finally, search, and search again.