First, it is proper Netiquette to curate content relevant to your industry. Given, relevant. So, do share.
Relevant Content For Business Networks
Next, content has categories. It follows, keywords are industry specific. Thus, consider the audience.
After, choose appropriate categories relevant contacts requires keyword association. Then, updates are relevant.
In any event, relate. Earns high engagement. For example, how to. Also, steps. News with graphs and statistics. Status updates with trending keywords from news articles.
Relevant Content Netiquette
In conclusion, post content relevant to associates. Given, valuable to contacts.