First, our time is the most valuable commodity we have. Then, a consideration all the we do. Plus, we need to learn about something before we become a loyal customer. Hence, we have a lot to consider quickly in our buyer journey. It follows, spending screen time is costly. So, make the price investment low for consumer marketing. Given, proper netiquette to get hits, clicks, and views. As a result, do make engagement easy.
Next, reaching consumers online mostly involves getting them to follow a user path. Then, the path is the product. And so, investment must be low. Thus, it means goods and services must be easily identified and fast. Slow user paths are often abandoned.
There are two ways of thinking in web design content display. All in one page and long scroll. All in one page is a page that users do not have to scroll far through. They can see all the content in one screen shot. Long scroll has a lot of content on one page. This requires visiting less pages. Pick one and consciously write content for it to keep users coming back.
Price Investment Netiquette
Make an easy to follow user path because difficulty discourages action.