First, we know what we want. However, not exactly what we get. Expectations netiquette for search engines. So, look for what we expect to find. Then, don’t think there is a perfect page. Find it.
Expectations For Content From Search Engines
Given, data shows algorithm interpretation. Consequently, look for pages with parts of the information needed. Many pages do not satisfy search parameters completely.
In any event, many pages have some of the stuff we need. Others have stuff we cannot find anywhere else. As a result, we can reasonably infer consumption of three different types of pages.
Search Engines Results
Web pages match our input better with an idea of a site in mind. Given, we are realistic. Then, look for the perfect page.
Be reasonable. We might think there is a great blog. However, might have to sign up for a mailing list to get a free ebook. Next, pay walls alter results after the fact.
Look for what is expected because data unrelated to the search is usually on a page.