To start, search is a process. Next, we use words to find results. Before, we decide our terms. And so, expectations are formed.
Then, we have to own the process for expected results. First, search engines change ranking methods often. So, results change. Also, new content. Hence, a lot of reasons to expect new results.
Social rules work for us in particular. It follows, how we do it. Thus, consume good content. Know what to expect. Therefore, take action to find what we want with netiquette.